If your business relies on customers, then you’re probably always looking for new ways of lead generation. One of the best ways to get customers is to get people talking about your business. Small businesses often feel as if they have a hard time generating word of mouth, but in some ways, a small business has many more opportunities. Here are some ideas to get people talking about your business.
Offer Great Customer Service
You’ll get a lot of negative publicity if you don’t provide good customer service, so you want to treat your customers well. Deal with customer complaints instead of overlooking them, whether they come through social media or in person.
Watch Your Image
Are your drivers in your company’s truck courteous when they’re on the road? That’s your logo on the side of the truck. Customers are judging every aspect of your business, whether you know it or not. What about the parents of the baseball team you sponsor? Do they act rude while they’re wearing your team’s logo? You can’t control every person with your logo, but you can be aware of your image.
Engage With Customers on Social Media
Social media is a great place for lead generation. Make sure you’re using social media to talk with your customers. Don’t think you have to always sell your product to engage with people. Tell them about your team. Talk about industry secrets. Have contests. Let customers see who you are.
Generate Publicity for Your Business
Give back to your community and take a picture. Send that photo into your local paper. Post it on Facebook. Let people know what you’re doing for your neighbors that will make your customers think of you when they are ready to buy. Social responsibility can lead to positive publicity, but you have to make it happen.
Contact Commercial Capital Partners for financing options for your small business.